A Journey in Product Design Leadership
Josefina Monsegur is a Director of Product Design with a passion for crafting user-centered, AI-driven solutions that bridge user needs and business objectives. With over 12 years of experience, she has led transformative projects that prioritize accessibility, engagement, and cohesive user journeys.
She contributed to Onna Bugeisha, the first scientific book in STEM by Spanish women, sharing insights on Design Systems and UX
Outside her professional work, Josefina enjoys nature, art galleries, and spending time with her two chihuahuas. Her design values focus on transparency, empathy, and creating accessible, joyful experiences that deliver genuine value. Based in Amsterdam, Josefina is excited about opportunities to bring her expertise to America.
Design Values
Josefina's product design philosophy is built on core values that have driven her projects to deliver substantial outcomes
User-Centric Design
Prioritizes the needs and experiences of users, striving to create interfaces that are intuitive and enjoyable.
Innovation
Continuously seeking to incorporate the latest technologies and methodologies to enhance project functionality and aesthetics.
Simplicity
Committed to transforming complex processes into seamless interactions that delight and effectively serve users.
Collaboration
Collaborates closely with cross-functional teams, aligning design decisions with both user needs and business objectives.
Quality & Excellence
Her work is guided by a commitment to quality, ensuring every project not only meets but surpasses expectations.
Strategic Impact
She focus on making design decisions that drive the business forward, considering the broader strategic impacts of each project.
Design Process
A structured, user-centered design process is fundamental to Josefina’s work. Each phase—discovery, ideation, prototyping, testing, and implementation—is crafted to ensure that solutions align with both user needs and business goals. This visual outline highlights her commitment to usability and her focus on keeping the end-user at the center of every decision
Research
Conduct user research and gather insights to understand needs and objectives.
Define
Clarify objectives and constraints, setting a clear vision for the project. This step was key in the Flexible Non-Refundable Policies initiative, aligning team goals.
Ideate
Brainstorm and explore solutions that balance user needs and business goals.
Prototype
Develop interactive prototypes to visualize solutions, as with the B2B Platform Redesign, ensuring design consistency and scalability.
Test
Conduct usability testing and refine the design based on feedback. In the Personalization Deep Dive, this helped validate AI-driven recommendations.
Implement & Iterate
Work with cross-functional teams to bring designs to life, as with the Unified Design System, creating scalable standards and refining as needed